There are a lot of web site designers these days and the truth is, most of them spend a few days building you a web site, collect their $3000, deliver your web site and then...? They have no idea and really don't care about your ROI (Return on Investment). You spend that $3000 and now have a nice web site that just, well, it just sits there, in never never land...

No wonder business owners are frustrated! It seems like such a waste, doesn't it? These business owners have no idea how to properly use their web site and how to properly market it without it costing more money. Of course, how would they know. This is a new technology that is changing seemingly faster than the speed of light! These businesses put their trust and livelihood in the hands of a web site developer who has no business background what-so-ever. All the web designer thought about was delivering a product, not the outcome of the product. 

Too many business owners feel this frustration by the internet revolution. They think of it as this extra weight, i.e. extra cost that their company must endure in order to keep up with the technology.

Well, that is far from the truth. Your web site should not be thought of as this additional thing that is going to cost your company money. In fact, a properly designed web site along with properly utilizing your web site can actually save your company a substantial amount of money and provide a Return On Investment.  Sound interesting....keep reading...

Chances are, your company spends money on some form of advertising right? Whether it be brochures, fliers, newspaper ads, magazine ads, yellow pages, road side signs, etc. Take a look at this chart for ways that a web site saves your company money. (Note: figures listed are simply estimates and vary from city to city and publications.)

And that's only the start of the savings...How much does it cost you to change your printed brochures whenever you need a small change? How much do additional colors cost you in printing those brochures?

And think about this. How much time do you, your secretary or assistant spend answering the phone and talking to people only to find you do not have the product or service they are looking for? How much time could be saved by printing your website address on your road side sign or in your advertising by allowing people to look at what you have to offer before they phone you? Maybe 1 hour a week? 2 hours a week? Do you realize that at $10/hr, you are saving $40-$80 per month? 

In addition, a web site can actually help you to not lose money or clients! How? When you list your phone number on that road side sign or in your advertising, how many people to you think will remember it? How many potential clients do you loose because they don't remember you? They might remember your name..but if you printed your domain name, something like centralfloridaattorney.com, tarellattorneyatlaw.com, websitewithasmile.com, or any catchy domain name, people are much more likely to remember it. Then when they are looking for an attorney, for instance, they will recall your web site address and look you up. Click here for more Website Benefits.

The truth is, we live in a visual, information crazy world! People today crave the ability to find information on their own. They want to see and read about your company before they call or visit. Every business, small or large, new or old, no matter what type of business it is, can benefit by having a web site. It shouldn't cost your business a thing! No, it's a fact that having a web site does not bring instant profits and success, it is what you do with that web site that makes the difference. You want your business to be profitable? Increase your profits by taking control of your web site!